The Family Book Shop Privacy Policy for SMS Messaging
 
Effective Date: 10/29/2026
 
Links
 
Terms and Conditions: www.familybookshopdeland.com/termsandconditions
 
Privacy Policy: www.familybookshopdeland.com/privacypolicy
 
National Do Not Call Registry: https://www.donotcall.gov/
 
Introduction
 
At The Family Book Shop, protecting your privacy is our priority. This Privacy Policy explains how we collect, use, and safeguard your information when you opt into our SMS program. By enrolling, you agree to these terms, which comply with the 2026 Telephone Consumer Protection Act (TCPA), Campaign Registry requirements, and CTIA Best Practices.
 
Information We Collect
 
Phone Number: The mobile number you provide to receive SMS messages.
 
Message Interaction Data: Delivery and engagement metrics (e.g., delivery status, response keywords).
 
Consent Records: Timestamps and methods of opt-in (web form, keyword, verbal, paper or e-mail).
 
How We Use Your Information
 
Send SMS messages (notifications, updates, and reminders) per your opt-in preferences.
 
Demonstrate regulatory compliance (TCPA 2025, Campaign Registry).
 
Improve messaging and measure engagement.
 
One-to-One Consent Requirement
 
Under the January 2024 FCC ruling, opt-in consent applies solely to The Family Book Shop. We do not share your consent with third parties or affiliates unless you expressly agree.
 
Message Frequency & Data Rates
 
The SMS message frequency will vary but will not be more than 3-5 messages per day unless there is a notification event. Message and data rates may apply; check your carrier’s terms.
 
Opt-Out & HELP Instructions
 
Text “STOP” to any message to unsubscribe immediately.
 
Text “HELP” for assistance or contact us at staff@familybookshopdeland.com or (386) 736-6501.
 
Data Sharing & Disclosure
 
We will never sell your data.
 
We may share data with service providers (e.g., carriers) with strict confidentiality regarding SMS delivery.
 
National Do Not Call Registry (DNC) protections apply to SMS; we honor existing DNC registrations unless you expressly opt in.
 
Security of Your Information
 
Reasonable measures are in place to protect your data, though no system is infallible.
 
Record-Keeping & Proof of Consent
 
We retain all opt-in and opt-out records, including timestamps and consent methods, to comply with TCPA 2026 and Campaign Registry guidelines.
 
Changes to This Policy
 
We may update this Policy as laws evolve. Material changes will be communicated via SMS or on our website. Continued use after updates constitutes acceptance.
 
Contact Us
 
If you have any questions about this Privacy Policy or wish to update your SMS preferences, you can contact us at:
 
Email: staff@familybookshopdeland.com
 
Phone: (386) 736-6501
 
Address: 1301 North Woodland Blvd, DeLand, FL 32720
 
Key 2026 Compliance Elements
 
One-to-One Consent: Consumers are only giving consent to receive messages from the specific business they opt in for, not from multiple parties or third parties.
 
Clear Disclosures: The policy includes clear language about the nature of the messages, frequency, potential charges, and opt-out mechanisms.
 
Do Not Call Protections: The policy reflects the latest FCC guidance that DNC protections apply to SMS, making it clear that businesses must adhere to DNC regulations.
 
Data Sharing and Record-Keeping: Emphasizes the importance of maintaining proof of consent and clear guidelines on how data is shared for operational purposes.
 
This updated Privacy Policy example aligns with current 2026 TCPA and FCC guidelines, ensuring your business remains compliant while fostering transparency with consumers.